First Ag Credit
First Ag Credit's has been a long term client. They originally came to us from another developer looking to upgrade their site. Now, after three years of collecting user data we have revamped their site again. We had two main goals: 1) update the look and feel of the site to reflect their current marketing material and 2) restructure the site's architecture to better meet user goals. Working with First Ag Credit's advertising agency we revamped the design of the site with a much more "Texas" or southwestern feel and added advertising space on the right of the layout for web versions of First Ag Credit's print media. More importantly however, we compiled user data from the previous three years and re-architected the site with the user's habits in mind, moving critical information and popular links to more visible areas of the page while placing less important information in low traffic areas.
