Audience
If you have spent some time reading the information on this site or have worked with communications media before you have probably seen or heard the term “audience.” The audience of a project includes all of the people that are meant to view and respond to the message the piece conveys. If the message does not appeal to the intended audience the message will get a poor response or, worse yet, a negative response. Obviously, a message that would appeal to pre-teen girls would not be effective with middle aged men and vice versa. We get to know you and your intended audience as well as possible to make sure that we help you develop your projects with accuracy and relevance.