McFadden & Hukill
McFadden & Hukill is the name that we suggested for AgriGold, Inc. when they decided to move into the retail market instead of just wholesale. With the new name came the need for branding their new identity. We chose to use a system of identity marks representing the three flower families they offer. To contrast the soft, organic flower shapes we used a strong horizontal block to enclose the word mark. The colors of the flowers vary so the obvious choice for the word mark was to use shades of green, not only to use a neutral color but also to reference the foliage of the plant.
